Wednesday, 23 November 2011

October and November at William Halstead

The months of October and November have been the busiest I can remember for a long time at William Halstead.
We have visited many countries including Hong Kong, Singapore, Korea, Paris and Russia for various events and promotions of the company.
The first event was in association with a very special customer of ours in Korea. Cambridge Members hosted an event in Seoul Korea in support of the Campaign for Wool to which William Halstead were delighted to attend.
The event was held in Ambassador Uden’s residency in Seoul and attended by a select handful of British manufacturers and customers to promote British fabrics in Korea and especially help cement our relationship with the Cambridge Members team.
We were driven round the production plant the next day and got a real insight into the next stage of the production process and it was exciting to see where our cloth is delivered once it has left the mill in Bradford.
Over the entire trip was a huge success and we felt privileged to be included in such a prestigious event so a personal thank you to the Cambridge Members for this kind invitations.

The second event William Halstead attended was at Zhukoffka Plaza in Moscow’s Luxury Village.
 The event was set up to promote Italian designer Vincenzo Brandonisio who had a fabulous fashion show displaying his creations on the catwalk.
This was an excellent opportunity to meet with the store owner and by extension the general public who buy the finished garments made from our cloth which is always interesting.

As a new market for William Halstead we really got to understand the element of luxury desired by the Russian people, particularly our Cashmere by Joshua Ellis and Vicuna products by William Halstead were of great interest.

Dream Suit Event
The main reason for the trip to Russia was to launch our newest product to the market place which is 100% Worsted spun Vicuna.
We are offering this into Russia through our customer Dream Suit who will be selling the Vicuna on a made to order basis for each individual suit length. We can supply Black Navy and Natural colours, if a customer has a particular design they wish to create we can also work closely with the customer to create the desired design for the suit length. We can also personalize the selvedge with the customer and or tailors name and even design a pinstripe to state the customer’s name in the stripe. A surcharge will is applied for this service.  
The price is 2500 GBP per meter
Dream Suit hosted an evening with 60 of their top customers to present the William Halsted 100% worsted spun Vicuna to the public. This will feature in their new store which is launching this month in Moscow.
Also featuring in the event were our sister companies Joshua Ellis, Charles Clayton and John Foster.
There was great enthusiasm from the Russian press and Forbes magazine and Russian shopping guide are particularly keen to feature this project in the next issue of their magazines.
This event has really given the SIL group companies great exposure into Russia and over the coming months we expect our business to grow thanks to the help and support of the Dream Suit event.


We were fortunate enough to be contacted through Twitter @WilliamHalstead by The Tweed Pig who has featured William Halstead in a small section on their blog.
It is so rewarding for us to feature on this blog as the “Masters of Mohair” A title we quite like the sound of.  
A special thank you to The Tweed Pig for including us in your blog
We have also had confirmation we will be featuring in Twist magazine - UK
Wish Magazine - Australia
Forbes Magazine - Russia
Russian Shopping Guide - Russia
Talking about our design your own cloth project and the 100% Worsted spun Vicuna

Coming Soon

For the next month we are preparing now to launch our fabrics with a personal friend of mine who has recently launched his own store in Dewsbury, West Yorkshire called 13 Nelson Street.
13 Nelson Street 
13 Nelson Street ran by Marlon Williams is to host a store launch in January where William Halstead fabrics will feature. Marlon will also be offering the design your own cloth to his wide range of customers as well as the stock supported bunches. More details of this event to follow shortly.

1 comment:

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